After a slew of recalls and cases for faulty malfunctioning of gas pedals and brakes, Toyota Motor Corporation, intends to bury its past and looks forward for a good sales ahead.
The world’s largest automobile maker is banking on its hugely popular hybrid model — Prius, its saving grace, and lining up a slew of new models from the Prius table, which have been hugely successful for its fuel efficiency,
The Japanese auto maker intends to promote green technologies like its world renowned "Hybrid Synergy Drive” from Prius and is launching more variants like Prius v — offering 50% more cargo space than the current offering; Prius c — a subcompact offering from the company.
With rising oil prices and consumers preference to more greener technology, Toyota Motor Corp. is anticipating Prius series to surpass its most selling model – Camry by 2020.
However, to realize its dream, the Japanese auto major should follow stringent quality norms and make sure it does not repeat its mistakes, or else, its supremacy as the world’s largest auto giant will be at risk from players like GM Volt, Nissan Leaf etc.
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