Search engine major Google has gone for a major overdrive by refining its algorithm that ‘may not’ index your site/ blogs in the top list from now on. Thanks to spammers and content farms, more and more users are switching to other search providers like Bing and Yahoo! for better search results after the search engine behemoth indexed results that were not useful for the users.
With the new search algorithm in action, mining information will be based completely on original content, thereby filtering content farms and spammers. However, the move will adversely impact other websites and bloggers that hugely depend on Google Search Engine to drive its traffic to its content.
Google Inc. clarified its move as to feature more “high-quality” sites and providing more value and original content to its search users. It stated that the new algorithm based search results will impact around 12% of the queries worldwide.
The company’s blog stated, “This update is designed to reduce rankings for low- quality sites -- sites which are low-value add for users, copy content from other websites or sites that are just not very useful,” on 24th of February 2011.
According to Industry Metrics leader, ComScore, Google’s US market share slipped to 65.6% in January 2011 against 66.6% for the same period last year, while its arch rival Microsoft’s Bing rose by 1.1% to 13.1% in January 2011 over 12% last year.
Google is trying hard to retain its web users in more than one way, with its new feature in Chrome web browser, that lets users block/filter unwanted sites, which had negligible impact on the web sites.
As of now the Mountain View based Search Behemoth is facing a intense scrutiny from its web users, if it fails to satisfy them in the long run, might adversely affect its cash-cow (advertisers) and benefit its competitors like Microsoft Bing and Yahoo!
Let’s see if this article gets indexed in Google!
Venky, Signing Off!
About the Author:Full Profile | E-mail: businessbanter@gmail.com
The author covers latest news/events from the world of Gadgets, Internet & Technology.
Tags: Search Engine, Google Search, Algorithm, Bing, Yahoo
No comments:
Post a Comment