India’s Dishtv becomes the first DTH company in Asia to cross 10 million mark in subscriber base.
Dishtv, owned by media tycoon Subhash Chandra Goyal of ZEE TV, has achieved a major milestone in its 8-year nascent history as it becomes the first DTH operator in Asia to cross 10 million mark (1 crore) in subscriber base. The largest DTH operator in the country, which is firing on all cylinders amidst intensifying competition from rivals, notably, Tata Sky, Airtel Digital TV and Reliance Digital TV, in order to maintain its leadership and also grow the viewership pie, has added over 1 million subscriber in less than three months, the company said in a communiqué.
Dishtv became first DTH player to start operation in India in 2003. It currently enjoys a market share of over 32%. “Achieving landmark figures of 10 million restate our subscriber trust in our brand and this has only encouraged us further to work on innovations and serve our customers with something unique always,” said Jawahar Goel, Managing Director, Dishtv India. The company expects to add 3.5 million subscribers in the ongoing fiscal year 2010-11.
“Being the first DTH company in Asia to break the 10 million barrier, we now look forward to exit the current fiscal with a stronger subscriber addition and achieve our guided acquisition target while aiming profitability in the months to come," said R.C Venkateish, CEO, Dishtv India.
According to estimates, India currently has a DTH subscriber base of about 28-30 million (with about 1-lakh subscribers joining every month), which is expected to swell to 45 million by 2014 and further 58 million by 2020, a study by research firm, Media Partners Asia (MPA) forecasts. The report expects total pay-TV subscription revenues in the country to reach $12 billion by 2020, growing at an average annual rate of 10%.
Image courtesy: www.dishtv.in
Amy, Chief Editor
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