Sunday, August 21, 2011

Google+ Games: Raising the Heat for Facebook



Google seems more determined than ever now to pose a potent challenge to supremacy of Facebook in the social network space. The move to add search engine giant adds games to Google+, its new social network, is a further affirmation.

If ever Google needed a tagline nothing could be as better as – Google Never Sleeps (or shall we say, Google Never Slips!). It definitely looks like that the search engine giant is greatly inspired by the famous byline of a large US bank as ever since it came into existence it has continued to mesmerize surfers with one innovative product after another at regular intervals. The doggedness with which it has pursued its foray into online social network space despite past failures including the latest disaster Buzz, yet the Mountain view, California-based company has continued to push through its social network initiative.

And by adding games to Google+, the search major is taking the game one more step closer to the social network leader Facebook with a massive userbase of over 750 million users; games are among the most popular features on the world’s top social network. “With the Google+ project, we want to bring the nuance and richness of real-life sharing to the web. But sharing is about more than just conversations. The experiences we have together are just as important to our relationships. We want to make playing games online just as fun, and just as meaningful, as playing in real life,” the company says on its official blog. Some of the games available currently on Google+ include Diamond Dash, City of Wonder, Bubble Island and of course, the hugely popular Angry Birds. A member of Google+ has greater control over with whom to play and how to play. Another feature is that, the games will not appear if a user does not want them at any time. The Internet giant has begun rolling out the games in a gradual manner and they will be available to all the members soon.

By July 14th, Google+ had already signed up 10 million users within less than a month of its launch in late June 10th. And if estimates by Paul Allen of Ancestry.com are to be believed, Google+ had garnered an eye-popping number of eight million users in the very next week i.e., by July 20th. Now according to an estimate by The Christian Post, if the average daily addition of 763,000 new users as noticed last month to be considered, it would take just 4-5 months for Google+ to reach the 100-million user mark.

While numbers surely matter, for Google and Google+ more than the numbers it is much more than the users’ affirmation that would come as a moral victory and push it further to launch that final assault to grab the social network crown. But for now, that seems a long way away.  


(Images source: Google; gamesreviews2010)

Amit
Chief Editor
www.addonviews.com; www.businessviewsreviews.blogspot.com

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