Authored by Amit Singh for The Global ANALYST
(Errata: Xiaomi is incorrectly mentioned as Xiomi at some places in this article. The error is regretted.)
Wednesday, August 5, 2015
Sunday, July 12, 2015
Jaipur Joins the 'Metro' Club, launches Metro Rail
Authored by Amit Singh for The Global ANALYST July'15 issue
(Note - Source of The World's top 10 Metro Rail Systems is: www.railway-technology.com / Kable Intelligence Limited)
Sunday, July 5, 2015
K'a'sh King: Emami Gets a big boost from Kesh King Acquisition
Authored by Amit Singh for The Global ANALYST July'15 issue
Nightingales - A Home Healthcare Pioneer
Authored by Amit Singh for The Global ANALYST July'15 issue
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Corporate World
| Prathibha Biotech |
Revolutionizing Agri-biotech in India
Agri-biotech is not something
one comes across quite often. Though the concept might be making waves in the
west, it is yet to find many takers in India. However, one company that promises
to change this perception is Prathibha Biotech. The Hyderabad-based company is
at the forefront of taking biotech to the field of agriculture and transform
lives of farmers who have had to depend on expensive and not-so-environment
friendly agri-chemicals.
Perhaps no other word excites as much as
biotech when one thinks of pharmaceuticals. Biotech has gained unprecedented
attention across the globe – from America to Europe to Asia. And India is no
different. However, while the very mention of the term conjures up images of
scientists developing promising products to cure even chronic human ailments,
the agri-biotech is yet to draw similar attention. But one company that is working
fiercely and determinedly to change this perception is Hyderabad-based Prathibha
Biotech. This company, led by the visionary Rajasekhar Reddy, is spearheading a
revolution to take agri-biotech to the farmers across the country and help
transform Indian agriculture.
Agricultural biotechnology,
according to the US Department of Agriculture, comprises of a range of tools,
including traditional breeding techniques that alter living organisms, or parts
of organisms, to make or modify products; improve plants or animals; or develop
microorganisms for specific agricultural uses. Agri-biotech offers a simpler
and efficient option for weed control while also helping reduce production
costs to a world that is finding it hard to keep pace with rising demand for
food.
Celebrating
a decade of a glorious journey
Prathibha Biotech, which began its
journey a decade ago, in 2005, is celebrating 10 years of its successful
existence this year. Indeed, the company has since then come a long way, given
that it was not easy to enter this field at a time when agri-biotech was yet to
find many takers in India. However, thanks to the vision and dynamic leadership
of its founder, which has helped Prathibha Biotech establish itself as one of
the leading names in the agri-biotech in India, today, and create greater awareness
among the farmers community about the benefits of agri-biotech products. The company’s
promoters bring with them vast experience in the manufacture of Biotechnology
prducts, Vermiculture-, Tissue-Culture and Bio-Organic processes.
Prathibha Biotech has, over the
years, developed a vast portfolio of agri-biotech products including bio
pesticides, bio fungicide, granulated bio fertilizers, and bio stimulant
amongst others. According to a report by the India Brand Equity Foundation, the
Indian biotechnology sector is set to cross the milestone of $100bn by 2025
from the current $5-7bn, growing at a rate of 30 per cent. Biopharma with a
share of about 62 per cent, accounts for the lion’s share in the total revenue
of the sector, followed by bioservices (18 per cent), agri-biotech (15 per
cent), bioindustry (four per cent), and bioinformatics contributing (one per
cent).
Making
rapid strides
The company has made rapid strides
during the last 10 years, in terms of both the reach and its product portfolio.
It started out with the aim of providing eco-friendly and ecologically
beneficial products to improve and assist the farming community to protect
their crops and provide rich yielding harvests. Thanks to its unstinted
efforts, Prathibha Biotech has, over the years, carved out a place for
itself among India’s fast-growing and
highly-competitive agri-biotech space. The company’s focus on providing best
quality and affordable products has helped it reach out to a greater number of
its targeted markets well.
Besides intensifying its R&D
efforts, the company has also worked hard on making sure that it reaches out to
a greater number of farmers. Towards this objective, it decided to focus on
enhancing its reach among its target customers in the southern and western markets
first, before going for a pan India presence. In the past 10 years since coming
into existence, Prathibha Biotech has created a vast network of over 500
dealers spread across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu,
Maharashtra and Gujarat. According to the company, dealers form the critical
link in connecting with farmers, and hence it takes all the steps to make sure
that it extends all possible support to its dealers and other channel partners
24X7 and that it treats its dealers with utmost respect. Besides, it also
ensures that its marketing team remains in constant touch with the dealer
community regarding the developments in the biotechnology sector and our
product lines all the time. The company also has well-trained Field Officers to
educate the farmer community on the usage of biotechnology as well as to
demonstrate its products.
The company also pays utmost
attention to maintaining global quality standards and best manufacturing
practices. Prathibha Biotech is an ISO 9001:2000 Certified Company and all the
products are manufactured with good quality and are subjected to strict quality
control measures. The company’s research laboratory is equipped with modern
facilities to research and invent new products. The company’s manufacturing
facility is at Chowtuppal, Hyderabad.
Building a greener
future in agriculture
As the company celebrates 10 years
of successfully serving the farmers community is passionately working hard
towards a bigger goal, that is, of building a greener future in agriculture. The
agri-biotech pioneer sets out with the mission to reduce the use of
several harmful chemical fertilizers and pesticides in agriculture. Farmers
have, since long, been using the chemicals-based pesticides and antibiotics for
protecting against harmful insects, pests, etc., however, their persistent use
in crops lead to deteriorative effect on human lives, who consume the end-produce.
With its innovative, agri-biotech products, it aims to make sure that the food
– from farm to fridge - is safe and healthy. Welcome to a world of healthy
living.
|
What
is Agri-Biotech?
Biotechnology products are made up of
micro-organisms such as bacteria, viruses, fungi, insects and herbs. The main
aim is to reduce the use of chemical fertilizers and pesticides, and to
preserve the nature. Biotechnology is used to raise and stabilize yields, to
improve resistance to pests and diseases, and to enhance the nutritional
content of foods with higher vitamin and protein content. It improves the
quality of the yield, and makes the product more affordable in the world
market. Biotechnology products also increase the fertility of the soil, and
reduce pollution in the environment, soil, and the produce there by improving
human lives.
Market size
The Indian biotech industry holds
about 2 per cent share of the global biotech industry.
The Indian biotechnology sector is
expected to grow from the current US$ 5-7 billion to US$ 100 billion by 2025
by doubling the growth rate of this sector from 15 percent to 30 percent,
according to the Association of Biotechnology Led Enterprises (ABLE). The
high demand for different biotech products has also opened up scope for the
foreign companies to set up bases and reap great profits. The biotechnology
industry in India, comprising about 400 companies, has grown three-fold in
the last five years to reach US$ 4 billion in FY 13. Growing at an average
rate of about 20 per cent, India's biotech industry comprising
biopharmaceuticals, bioservices, bioagriculture, bioindustry and bioinformatics
could reach the US$7bn mark by FY'15. Biopharma is the largest sector
contributing about 62 per cent of the total revenue followed by bioservices
(18 per cent), bioagri (15 per cent), bioindustry (four per cent), and
bioinformatics contributing (one per cent).
 |
Source: Prathibha Biotech; IBEF
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