The iPad-only newspaper has just arrived.
Multi-billionaire, Rupert Murdoch-owned News Corp yesterday unveiled an iPad-only digital newspaper, ‘The Daily,’ which promises to herald a new era in the way news is delivered on the web or more appropriately on Tablets (PCs) and other sorts of existing as well as future formats of portable consumer electronic devices. The launch also opens a new chapter in the way publishers could monetize their contents online, a puzzle which they have struggled so far to solve.
“New times demand new journalism,” spoke Mr. Murdoch while unveiling his ambitious iPad-only news daily. “So we built The Daily completely from scratch -- on the most innovative device to come about in my time -- the iPad." “In short, said Mr. Murdoch, “we believe The Daily will be the model for how stories are told and consumed in this digital age.” The Charismatic Steve Jobs, Apple’s CEO, quipped, “News Corp. is redefining the news experience with The Daily,” says. “We think it is terrific and iPad users are really going to embrace it.”
The Daily is a subscription-based service and the subscriber will be billed directly to an iTunes account. The company said that the subscriber needs to pay just 99 cents a week (or $39.99 for an annual subscription) to avail this service.
The Daily will have up to 100 pages covering six key areas of news, sports, gossip and celebrity, opinion, arts and life, and apps and games from across the globe, a release from the company said. “The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizable sports package that captures news on the user’s favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form -- as well as bookmark them in-app to read later.”
The readers will be helped by several highly intuitive navigation tools besides they can also share most of its articles via Facebook, Twitter and email, the company said. Further, “The Daily will link out to the web, as well as bring the web into the app.”
“The ability to actively listen to and engage with our audience means we can continually provide an experience that consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media,” said Greg Clayman, Publisher of The Daily.
With ‘The Daily’ opening a new vista in the digital journalism, which is more engaging and interactive (from a reader’s standpoint), it seems to be a win-win proposition for both the publishers as well as advertising, on hand, and readers, on the other. “The Daily’s take is to take to create an alchemy that blends Flipboard’s social sensibility, a tablet’s inherent attributes (video, geolocation) and a helping of well crafted of news and information,” commented Allen Weiner, research vice president at Gartner, in his post on the Gartner’s blog yesterday.
However, a lot will depend on how many readers and geographies The Daily will able to cover. In essence, localization of content could be a crucial factor.
- Amy, Chief Editor
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Tags: The Daily, iPad, Newspaper, Businessviewsreviews, technology, online e-paper, Rupert Mudroch, Steve Jobs.
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