Tata Steel emerges as the most reputed firm in India while Infosys slips to 9th rank in the Nielsen India’s Corporate Image Monitor survey 2010.
Tata Steel has emerged as the most reputed firm in India, according to the latest Corporate Image Monitor survey (2010) by Nielsen India. Tata Steel is India’s second largest and world’s sixth largest steel maker. Tata Motors, along with Aditya Birla Nuvo, Wipro and Bharti Airtel are the other companies which figure in the list of top five reputed companies in the study which measures the reputation of leading corporates on a variety of parameters. The other two Tata group firms which find place among the top ten list are India’s largest software exporter, TCS (Tata Consultancy Services), and Tata Power.
Surprisingly, Infosys, which had ranked second in the 2008 survey (there was no survey in 2009), slips to ninth rank in the 2010 list while Bajaj Auto, HDFC and L&T, which featured among 2008’s top ten reputed firms, are conspicuous by their absence in 2010’ top ten list. Aditya Birla Nuvo, Tata Motors and RIL have emerged as the top 3 most innovative companies in the product category, while Wipro, Bharti Airtel and TCS are the top 3 innovators in the service sector.
The Corporate Image Monitor, which is conducted by Nielsen, a global information and measurement company, measures people’s perceptions of the image and reputation of India’s leading companies, across sectors and serves as an important indicator of the strength of the corporate brand. The survey’s participants include policy makers, influence groups, the financial community, investors, corporate executives, the corporate elite and the general public.
Service levels and product quality have major influence on people’s perception of a firm’s reputation. Besides, other parameters like financial performance, talent pool, innovation, pace of growth, and the extent of media visibility too play a part in shaping up stakeholders’ perceptions of a firm’s reputation. While these are not directly cited by stakeholders to influence reputation, deeper analysis reveals that firms which perform well on these aspects in general, tend to have stronger reputations, the study said. It also highlighted that stakeholders expect leading organizations to be strong on parameters such as vision and leadership.
But the major suggestion was regarding the Corporate Social Responsibility (CSR) as the respondents felt that corporates should give priority to issues pertaining to public health and the environment as part of their CSR agenda.
“Corporate reputation is a very critical factor that drives stakeholder’s perception about a company and thereby its sustained growth. It is evident from the Nielsen survey that most leading companies in India have a strategy in place aligned to their business needs to nurture and enhance their corporate image to boost stakeholders confidence,” said Surekha Poddar, Executive Director, The Nielsen Company.
Top 10 Corporates- Nielsen Corporate Reputation Index
| 2008 | 2010 |
| Tata Motors | Tata Steel |
| Infosys | Tata Motors |
| Reliance Industries | Aditya Birla Nuvo |
| Wipro | Wipro |
| Tata Steel | Bharti Airtel |
| HUL | TCS |
| L&T | Tata Power |
| HDFC | Reliance Industries |
| TCS | Infosys |
| Bajaj Auto | HUL |
Source: Nielsen Corporate Image Monitor
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